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Exploring AR and VR Trends and Use Cases in Mobile App Development

Exploring AR and VR Trends and Use Cases in Mobile App Development

The continuous advancement of technology has made it possible to integrate augmented and virtual reality into mobile applications. Companies are increasingly incorporating AR/VR into their business, offering customers and buyers exciting opportunities for immersive experiences and new emotions. This contributes to increased engagement and brand loyalty.

By adopting innovative technologies, companies enhance their competitiveness, especially in the realm of Augmented Reality (AR). AR involves a dynamic and interactive version of reality where the physical world merges with digital objects, interacting in real-time and blending virtual and real elements. AR applications enrich experiences not only with digital versions of objects but also with sounds.

Virtual Reality (VR), on the other hand, constitutes a digital universe where the only physical object present is the user. It is an immersive technology where various actions are performed using a headset and headphones. The surrounding environment reacts to the user’s actions naturally.

Augmented and virtual reality are immersive technologies. In the case of AR, a smartphone is sufficient for interacting with digital objects, while VR requires an immersive headset that recreates a sense of presence, including sounds, smells, and tactile sensations.

Let’s explore which industries are already incorporating VR/AR technologies.

Trends in the Development of AR in Mobile Applications

Retail and E-commerce: One of the primary applications of AR is in retail and e-commerce. It offers the opportunity to provide detailed product information, allowing customers to virtually try on clothes, select furniture, or choose interior decor by integrating it into their homes using AR technology.

Education Sector: Another application of immersive technologies in education is AR. This technology enables the development of educational courses that combine digital interactive materials with real-world objects. This has become particularly relevant as education has transitioned to online mode.

Industrial Sector: Immersive technologies are actively advancing in the industrial sector. AR is used to visualize 3D models of products or industrial objects, integrating them into reality. In factories, augmented reality facilitates remote access for equipment inspections, allowing specialists from anywhere in the world to provide maintenance consultations. What is AR’s immersive mode? It’s the ability to virtually be present in a specific location in the real world.

Additional Sectors:

  • Medicine and Healthcare
  • Entertainment Industry
  • Construction and Real Estate
  • Architecture
  • Marketing and Advertising
  • Tourism and Travel

AR and business go hand in hand! Augmented reality is actively integrated into mobile applications, helping entrepreneurs enhance the attractiveness of their products. According to data provided by Snap and Deloitte Digital, augmented reality technologies in advertising increase conversion by 94%. Consumers are 41% more likely to choose products from brands that employ AR technology.

Trends in the Development of VR in Mobile Applications

Entertainment Sector: When we think of virtual reality, the first thing that comes to mind is video games and the entertainment industry. According to statistics, by 2024, the projected revenue from VR video game sales will reach $2.4 billion. Game-producing companies monetize them by incorporating advertisements. Additionally, entertainment centers investing in VR equipment and video games are attracting an increasing number of customers.

Education Sector: VR technologies in education are already transforming learning by visualizing material to understand complex concepts. Simulators for pilots, doctors (cardiovascular and neurosurgeons), drivers, energy workers, athletes, industrial personnel, etc., allow for repeated practice of practical skills without the risk of fatal errors.

Real Estate: What makes immersive technologies successful in real estate? Primarily, they allow the creation of unique presentations for construction projects that attract buyers worldwide in remote mode. VR provides real-time tours of the property, enabling buyers to explore the space from the comfort of their homes and saving them the time and effort of travel.

Medicine: VR and AR in medicine? These technologies are used for diagnosing certain conditions (e.g., dementia, PTSD, autism, and depression), visualizing organ maps, creating virtual operating rooms, and simulators for medical procedures, as well as planning and executing surgeries.

Trends in Mobile VR and AR App Development:

  • Accessibility
  • High-quality content
  • Speed of volumetric calculations
  • Increased efficiency of learning
  • New communication channels
  • Relevant consumer services

Currently, the main goal of VR technology development is to achieve such a high level of image quality that users will find it challenging to distinguish the virtual world from reality.

Successful Cases of Mobile Apps Using AR and VR Technologies

Immersive technologies—virtual and augmented reality—are successfully integrated into advertising campaigns for various products and services. Let’s explore a few examples.

Pokemon Go Game

This game revolutionized mobile apps by combining smartphone gaming with AR. Game characters appeared on phone screens when capturing various objects—streets, apartments, public transport, etc.

Dyson Virtual Showroom

Owners of Oculus helmets can test hairstyling products and explore the technical features of Dyson vacuum cleaners in a virtual environment.

Volvo Test Drive

Using VR glasses and a mobile app, users immerse themselves in a virtual panoramic video, enjoying a drive through the streets of Vancouver from the comfort of the car’s interior.


IKEA demonstrated the use of AR and VR by creating an app where furniture is digitized and added to an AR database. When selecting a chair in the app, buyers can see it in their homes and customize features like color and model.


Tackling the challenge of online shoe shopping and size discrepancies, Nike’s mobile app can scan a user’s foot, providing accurate sizing information.

AR and VR Technologies: 2023 Statistics

We’ve explored the applications and opportunities of VR and AR for businesses and consumers. Let’s summarize the future outlook with some key figures.

Statista Data:

  • In 2023, the AR and VR market generated revenue of $32.1 billion, projected to grow at a rate of 12.60% annually. The forecasted market volume is expected to reach $58.1 billion by 2028.
  • By 2028, the global user base for the AR and VR market is anticipated to reach 6.887 billion users.
  • User engagement levels are predicted to be 92.2% in 2023, with an expected increase to 104.9% by 2028.

Data from the Threekit Platform and Global Market Insights:

  • By the end of 2023, the number of AR device users is projected to reach 1.4 billion.
  • Products with AR create a 200% more engaging experience, providing twice the level of engagement compared to their non-AR counterparts.
  • 61% of consumers prefer retailers with augmented reality experiences.
  • 40% of consumers say they would pay more for a product with AR features.
  • The estimated market value of AR is projected to reach $50 billion by 2024.

This indicates a growing demand for enhanced operational efficiency, business profitability, safety, and education, driving the augmented and virtual reality market.