Finding app funding – where and how?
You might be creative and talented, you might know how to pitch an app idea but you still need to find someone to invest in apps if you can not afford to implement them yourself.
Who can fund my app idea?
You can often hear: “I have an idea for an app but no money!” This is where finding sponsorship comes in and certain app funding techniques must be followed.
It is not enough just to inform people about the brilliant idea that you have, what you need is to determine exactly how much funding you need and how you plan to allocate it. Create a detailed business or project plan that outlines every aspect and associated cost of your app funds.
There’s no such thing as free money.
Sponsorship is not just about your needs, it’s also about the sponsors’. It won’t work if the relationship is too lopsided one way or the other. Investors realize that there are many ideas that are similar in nature, but the difference lies in the execution. And when you prove your execution works, you have a better chance venture capital app.
Start small to get your apps.
Start building your mobile app and bootstrapping before you get to the investor.
Answer the question: “Where and how I can get investors for an app?”- You are not the first person in the world asking yourself – how to get funding for an app question. Search for a mobile app fund review and people who fund app on regular basis, networks of mobile app fund sponsors.
Look for companies that sponsor other events or activities similar to yours. Use the research that other organizations have done before you to help give you an edge and know how to invest in apps.
Research every company or person on your list. Having background information will go a long way in helping you gain a sponsorship. Look for reasons why it would benefit the potential sponsor to sponsor you.
It is also important to remember that you will be addressing regular people (marketers and entrepreneurs) not academics. Outline your ideas and offers short and sweet. Do not over complicate your offer with wording and smart vocabulary.
Having contacted the company or a firm which might be interested in app funding find the right person to approach in the company. Ask for the marketing department. That’s the best place to start.
Who do I develop my app for?
Who will be the people to get your apps? – Great ideas don’t mean anything unless they’re validated by customer orders or downloads. Anticipate the needs of your potential sponsors to create the app summary and call to action that will grip investors’ attention and highlight his or her benefits.
You might also like to customize your offer or you approach to each particular sponsor.
And make sure you spend time making follow-up calls to check if your offer has been received and asking when you could call again to get any feedback information.
Finally, think of the places where to get your app and start promoting it in blogs, social networks and forums to become a household word by the time you get a sponsor interested first place with your work done and with the potential advantages of your app discussed by other people online.
How do I interact with those who fund my app idea?
Project managers and project sponsors need open lines of communication and a sense of cooperation for the relationship to succeed.
Allow time for building your relationship.
As with most things in fundraising and sponsorship are about relationships, just getting the cheque will not do the job. You have to be in contact, give thanks when necessary and make sure you do what you promised to do all the time.
Fund my app idea obstacles.
One of the biggest problems that people face about getting sponsorship is the obstacle of not taking actual actions. Lack of experience or the level of your self-confidence should not keep you from implementing your dream. Failing is less tragic than not even trying.
The last but not the least tip on your way of app funding is – get meaningful sponsorships in instead of lots of small ones. There’s less management for you, and less clutter for them.
Don’t sell yourself cheap.
Ask for the money you really deserve. You are dealing with businesses and corporations, so it is not worth their time asking for $500 or $1,000.
Crowdfunding and sponsorship are popular issues these days. Being an active sponsor seeker you should be keeping your finger on the pulse of trends in general. You are likely to become of bigger interest to companies if you manage to develop your app and connect it to something that is becoming of great interest and demand within society.