In the second part of the guide on IT professions, we continue to explore specialties within the field of information technology. We delve into the current professions and guide you on which one to choose if you want to enter the world of IT.

As technology advances, the number of specialties involved in creating, promoting, and supporting digital products continues to grow. Some professions may have different names, but the tasks and requirements for these specialists remain the same. Let’s look at the in-demand professions in the IT sector.

Technical Professions in IT

These are specialties directly related to coding, testing, and ensuring the internal components of digital products.

Usability Specialist

What is usability, and how does it differ from UX? Though closely related, they have distinct differences. Usability refers to the quality of a program or application interface, and its user-friendliness. On the other hand, UX (user experience) involves designing the experience a user will have when interacting with the product, defining its structure and logic.

A Usability Specialist, also known as a Usability Analyst or Interface Designer, ensures the digital product is appealing, user-friendly, and meets all requirements for easy and intuitive interaction with the interface.

Tasks of a Usability Specialist:

• Monitor and research the latest products.
• Test and evaluate product prototypes for usability.
• Analyze collected data and prepare a report with recommendations

A proficient specialist combines the roles of a UX researcher, exploring user experience to find and implement optimal usability solutions.

Gamedev

A game developer is responsible for creating gaming universes for desktop computers, mobile devices, and consoles. Their tasks include implementing creative ideas proposed by game designers, scriptwriters, and musicians.

Main tasks of a game developer:

• Contribute to the development of game concepts, characters, locations, and more.
• Write code responsible for the game’s mechanics, hero management, and interconnected elements of the gaming world.
• Conduct scenario testing and fix errors.

Gamedev professionals may encompass all these functions or specialize in a particular area. For instance, a Gameplay Developer focuses on developing game mechanics, an Engine Developer works on programming the engine, a Graphics Programmer ensures image quality, and an Animation Developer handles animation systems.

Tech Lead

A Technical Lead is one of the top positions in a company and is responsible for coordinating and supporting the work of technical specialists, such as software developers or information security experts.

What Tech Leads do:

• Participate in the hiring and training of new technical specialists.
• Develop project specifications.
• Oversee the identification and resolution of technical problems.
• Conduct security system audits to identify risks.
• Develop the structure of technical procedures.

Mobile Developer

The list of professions in the IT field wouldn’t be complete without an App Developer. This specialist is involved in creating programs and applications for various mobile devices, using graphic prototypes. In the future, a mobile developer can progress in their career to become a team lead or enhance their skills to create complex, unconventional applications.

Tasks of a mobile developer:

• Develop a digital product for mobile devices, including functionality and architecture.
• Adapt the user interface for different platforms and devices.
• Test at various stages.
• Implement the finished application.
• Regularly optimize, upgrade, and update the product.

ML Engineer

Like AI, machine learning takes center stage in the modern digital world. A Machine Learning Engineer works closely with another specialist – a Data Scientist. Based on the models they design, the ML Engineer develops programs capable of self-learning according to a specific algorithm.

Tasks of an ML Engineer:

• AI training.
• Development of machine learning algorithms and models.
• Data collection, research, and analytics for creating new models.
• Testing.
• Automation of ML model processes.

3D Designer

A 3D artist develops three-dimensional models and products based on given specifications.

Specialist’s tasks:

• Coordination of technical requirements and development of concepts for 3D models.
• Creation of design projects using technical documentation, layouts, and initial sketches.
• Development of 3D models with texturing and sculpting.

Non-Technical Professions in IT

This section of the guide includes professions that do not require technical knowledge. Their responsibilities involve working on the promotion of digital products, facilitating communications, recruiting new qualified employees, and more.

Game Writer

A game writer devises plots and storylines for various types of games. Their task is to develop an engaging and captivating script for the game, adapted to the preferences of potential players.

What a game writer does:

• Explores the gaming market, studies innovations, and gathers information about the most popular games.
• Familiarize themselves with the technical assignment and additional materials.
• Creates a script outlining the game’s storylines, types, and characters, along with their dialogues at each level.
• Optionally creates a list of possible locations with descriptions.
• Develops the final script and collaborates with technical specialists.

Event Manager

What does the work of an event manager entail? It involves organizing and hosting various events for the company, such as training seminars, scientific conferences, and more. A digital event manager is an expert in organizing and conducting events in an online format.

Tasks of an event manager:

• Planning the venue, time, and theme of the event.
• Developing the event’s script.
• Organizing technical support.
• Selecting a team and contractors.
• Choosing the location.
• Budget coordination.
• Monitoring all services during the event.

PR Manager

Public Relations Managers focus on promoting the company and brand in the media, as well as ensuring the implementation and support of the corporate image.

Tasks of a PR Manager:

• Developing a PR strategy.
• Implementing communications.
• Developing a marketing plan.
• Creating a strategy for working with the media and social networks.
• Managing the company’s image and reputation.

Brand Manager

A professional tasked with promoting a brand in the market and actively advancing its presence.

Responsibilities of a brand manager include:

• Monitoring communication and advertising campaigns.
• Measuring effectiveness and return on investment metrics.
• Collaborating with the marketing department to develop brand promotion strategies.
• Organizing events to popularize the brand.

What’s the difference between a brand manager and a marketer? The former focuses on promoting a specific product, while the latter addresses issues related to the overall company.

Targetologist

A digital world marketer responsible for targeted online advertising, especially in social media.

Tasks of a targetologist:

• Analyzing potential audiences.
• Developing advertising strategies.
• Creating ad creatives, setting up, launching, and testing campaigns.
• Optimizing advertising campaigns.

Digital Transformation Specialist

They are engaged in the implementation of cutting-edge digital technologies and the automation of business processes within a company.

Tasks of a digitalization specialist:

• Ensuring the digital transformation of document workflow.
• Monitoring data security.
• Implementing technical innovations.
• Developing a concept for data storage and protection.

Choosing an IT Career Direction in 2024

Among the most promising professions in IT, those related to AI and machine learning stand out. According to a report from the World Economic Forum, demand for these positions will grow by 40%. Game and mobile app development remains relevant. To choose the favor of a specific profession, consider not only the growth in job opportunities but also what genuinely interests you.

The list of IT professions is extensive, with many overlapping, allowing you to change your career direction over time by leveraging accumulated experience. The key is to start, continually learn, improve, and embrace new knowledge.

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